Vol.39, No 7 (2006)

Živa Čeh

Abstract

Background/Purpose: The paper deals with the language for specific purpose which has undoubtedly become a key factor in efficiency of company’s human resources. First, characteristics of the language for specific purpose are dealt with. The author addresses the process of teaching language for specific purpose and points out the importance of vocabulary and development of language skills. Finally, the paper focuses on programmes, the process of collecting and writing material and concludes with the evaluation of such programmes. Key words: language for specific purposes, teaching language for specific purposes, language for specific purpose programmes.

Irena Gorenak

Ministry of Internal Affairs, Štefanova 2, 1000 Ljubljana, Slovenia

Abstract

Background/Purpose: In this paper two important challenges regarding the market orientation of the service companies are addressed through literature review. Firstly, an overview of conceptual development regarding this construct is made. The challenge that results from this overview is based on finding, that initial conceptualizations largely neglect managerial and organizational issues related with implementation and enhancement of market orientation. Secondly, implications for conceptualizing and assessing the market orientation construct in a services companies are presented. As service context normally requires an adjusted managerial approach to marketing, key organizational areas requiring adjustments are pointed out and implications for market orientation conceptualization and measurement are discussed. On this basis, an alternative conceptual model separating strategic direction from the key organizational leverages of market orientation is proposed, which better suits the addressed challenges. Keywords: Market orientation, Marketing concept, Services marketing, Strategic management

Kornelije Rabuzin

Faculty of Organization and Informatics, Pavlinska 2, 42000 Varaždin, Croatia

Mirko Maleković

Faculty of Organization and Informatics, Pavlinska 2, 42000 Varaždin, Croatia

Miroslav Bača

Faculty of Organization and Informatics, Pavlinska 2, 42000 Varaždin, Croatia

Abstract

Background/Purpose: Today, on many occasions and in many different places, one must be authorised in order to use certain services or applications or to access protected data. A user (person) can be authorised in three different ways or combinations of ways: it is either information that the user knows, something that the user possesses or a measurement of some physical or psychological characteristics unique to that user, i.e. biometric characteristics. In this paper we emphasize this third possibility. When talking about biometrics we can distinguish two basic types of systems: unimodal and multimodal. The main difference is that the unimodal biometric system is based solely on a single biometric feature, while multimodal biometric systems combine several features. We intend to show how active databases could be used in order to implement a multimodal (unimodal) biometric system and reduce the time needed for authorisation (identification or verification). Specifically, the concept of reactivity upon which active databases rely could be the core of a multimodal biometric system, as will be shown in the paper. We will especially consider the use of complex events used in active databases for authorisation purposes. Key words: ADBMS, active database, complex events, biometrics, biometric system

Bojan Beškovnik

Pomjan 18b, 6274 Šmarje, Slovenija, bojan.beskovnikŽintereuropa.si

Abstract

Background/Purpose: This theoretically conceived paper discusses about significant changes in supply logistics. The arguments are based primary on the presentation of new trends in organization of goods supply, because changes in international economy and transport market have pushed factories to change their market strategy. Globalization is an inevitable trend of modern economic development. The globalization effects strongly influence the development of new transportation and logistics concepts. The results of the paper point out the basic changes in supply logistics, where supply management must take advantages of »just in time« and »door to door« concepts, by reducing cost and necessary delivery time. With appearance of globalization the maritime transport and containerization strengthen their role, due to the competitive advantages against other types and technologies of transport. Their advantages are shown in reliability, security and lower transport costs (up to 80%). The price of transport is the key element in supply logistics, but companies should take into consideration also speed and regularity of the service. Supply management must consider that the concepts of transportation-logistics services are changing, and transportation processes and traffic technologies of individual traffic branches are constantly modernizing. Therefore, new approaches have to be adopted, where timely information is a prerequisite instrument to coordinate and organize the activities in production process. For companies that are forming a supply chain the setting up of the effective information system is becoming more and more important, in order to obtain important information on time. One enterprise can use their own supply management or can choose from different specialized global logistics providers. It is of prime importance to take into consideration the reduction of costs and in the same time to obtain higher level of logistics service. Key words: supply logistics, supply chain, new transport technologies, information support

Tomaž Kolar

Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17, 1101 Ljubljana, Slovenia

Abstract

Background/Purpose: In this paper two important challenges regarding the market orientation of the service companies are addressed through literature review. Firstly, an overview of conceptual development regarding this construct is made. The challenge that results from this overview is based on finding, that initial conceptualizations largely neglect managerial and organizational issues related with implementation and enhancement of market orientation. Secondly, implications for conceptualizing and assessing the market orientation construct in a services companies are presented. As service context normally requires an adjusted managerial approach to marketing, key organizational areas requiring adjustments are pointed out and implications for market orientation conceptualization and measurement are discussed. On this basis, an alternative conceptual model separating strategic direction from the key organizational leverages of market orientation is proposed, which better suits the addressed challenges. Key words: Market orientation, Marketing concept, Services marketing, Strategic management

Aleksandar Kešeljević

Univerza v Ljubljani, Ekonomska fakulteta, Kardeljeva ploščad 17, 1000 Ljubljana

Abstract

Background/Purpose: The paper looks into the (deficiency in) understanding of knowledge as a cognitive process within the economic theory of organization. The author’s analysis is based on rationality. By employing the concept of rationality the least common denominator in the economic organization theory, a new understanding of economic organization theory’s evolution is presented, as well as a new way of surpassing the numerous divisions in the scientific community.

Uredništvo

Gabrijel Devetak

Gabrijel Devetak

Gabrijel Devetak

Gabrijel Devetak

Gabriel Devetak