Vol. 57 No. 4 (2024)

Pavel PELECH
Technical University of Liberec, Department of Marketing, Czech Republic

Jaroslava DĚDKOVÁ
Technical University of Liberec, Faculty of Economics Technical, Czech Republic

DOI: https://doi.org/10.2478/orga-2024-0023

Abstract

Background/Purpose: This research examines the dynamics of sharing idle assets on peer-to-peer (P2P) platforms within the sharing economy, focusing on understanding the motivational factors that influence asset owners across generations. Platforms that know what motivates asset owners to enter the sharing economy can more effectively set up and manage marketing communications and gain a competitive advantage.

Eva JEREB

University of Maribor, Faculty of Organizational Sciences, Kranj, Slovenia

Marko URH

University of Maribor, Faculty of Organizational Sciences, Kranj, Slovenia

DOI: https://doi.org/10.2478/orga-2024-0023

Abstract

Background/Purpose: Artificial intelligence (AI) impacts our everyday lives, from business to social areas, and, in recent years, more and more education. This paper aims to discuss using artificial intelligence tools for educational purposes from the student’s perspective.

Methods: A quantitative approach was used for the research using the questioning method. Data were collected using an e-survey. The questionnaire contained closed questions referring to (i) general data, (ii) the use of specific artificial intelligence tools, and open questions (iii) about using artificial intelligence for study purposes. Parametric Independent – Samples t-Test and One-Way ANOVA tests were used for normal and near-normal distributions of the responses.
Results: The study conducted with 258 university students in Slovenia reveals a general familiarity with AI concepts yet with a limited ability to articulate this understanding. Popular AI tools like ChatGPT and Grammarly are predominantly used for information retrieval and idea generation. Notable differences in AI tool usage were observed based on gender and field of study.
Conclusion: The rapid advancement of AI is significantly transforming higher education. Integrating AI into education fosters the development of adaptive, personalized, and inclusive learning environments. Due to the study’s limited sample size and geographic focus, further research with more diverse samples is needed to understand global AI tool usage in higher education fully.

Keywords: Artificial intelligence, AI tools, Higher education, Students, Skills

Aykut ARSLAN

Department of Economics and Administrative Sciences, Piri Reis University, Istanbul, Turkey

Serdar YENER

Department of Business Management, Sinop University, Sinop, Turkey

Fatma KORKMAZ

Faculty of Economics and Administrative Sciences, Yozgat Bozok University, Yozgat, Turkey

Murat Sakir EROGUL

Department of Management, Adelphi University, Garden City, NY, USA

DOI:https://doi.org/10.2478/orga-2024-0025

Abstract

Background/Purpose: Empirical evidence suggests that a leader’s political skills may act as a moderator that might decrease the effect of prototypicality’s impact on trust and on leadership effectiveness. The study investigated leading political skills as second-level regulatory variables in connection to leader effectiveness and trust with the purpose of testing a cross-level moderated mediation model within a traditionally collectivist culture like Turkey in efforts to contextualize and expand understanding of leadership prototype perception.
Methods: A total of 442 service sector employees and 28 executive managers were interviewed. Two surveys in two separate time periods were conducted. Multilevel path analysis was used to evaluate the hypotheses.
Results: The findings suggest that there is a strong and significant impact of leader prototypicality on leadership effectiveness and a direct impact on trust. Results indicate that leaders who are trusted by their subordinates are perceived as more effective in their leadership roles. Lower levels of trust from subordinates are negatively associated with leader effectiveness.
Conclusion: If leaders cannot provide their followers a contextualized sense of empowerment and development, they are perceived to not provide high levels of emotional trust. Therefore, there is greater need for multilevel contextualized studies taking account of collective, two-sided, embedded experiences within groups.

Keywords: Leader political behavior, Political skills, Leader effectiveness, Trust, Social identity theory, Turkiye

Barbara DORIĆ

University of Ljubljana, Faculty of Economics and Business, Ljubljana, Slovenia

Dinko PRIMORAC

University North, Croatia, Koprivnica, Croatia

Mirjana PEJIĆ BACH

University of Zagreb, Faculty of Economics & Business, Zagreb, Croatia

DOI:https://doi.org/10.2478/orga-2024-0026

Abstract

Background and Purpose: To encourage petroleum industry development, a country needs to set up a regulatory framework that standardizes investment conditions. The objective of the research was to investigate the determinants of government effectiveness in the petroleum sector.
Design/Methodology/Approach: Multiple regression analysis was conducted to investigate if government effectiveness in the petroleum sector is influenced by the country’s political stability, regulatory quality, the intensity of petroleum exploration and production activities, government take, and type of contract used. Artificial neural network analysis was additionally conducted to identify the importance of independent variables.
Results: Political stability, regulatory quality, government take attractiveness, and the intensity of petroleum activities positively influence government effectiveness. A more attractive government take enhances effectiveness, while the type of contract for awarding petroleum rights did not significantly impact effectiveness. Artificial neural network analysis revealed that the most important variables were regulatory quality and political stability.
Conclusion: The research concluded that political stability, regulatory quality, and the intensity of petroleum activities are key factors in enhancing government effectiveness in the petroleum sector. These findings have practical implications, as they emphasize the importance of stable and well-regulated environments for achieving higher government effectiveness in the petroleum industry. This equips policymakers and industry professionals with actionable insights for improving the sector’s performance.

Keywords: Energy policy, Government effectiveness, Petroleum sector performance, Petroleum resources management, Industry development

Božidar LENARČIČ

Faculty of Organisation Studies, Slovenia

Armand FAGANEL

University of Primorska, Faculty of Management, Slovenia

DOI:https://doi.org/10.2478/orga-2024-0027

Abstract

Background/Purpose: The implementation process of the procurement strategy requires consensus among internal stakeholders. An effective procurement strategy aligns with specific business requirements and accommodates the individual introversion of internal stakeholders. From the latter, we formulate our research question: How is the classification of internal procurement stakeholders designed in the validation of the procurement strategy? The research objective is to present the result in the form of a schematic description and a recommendation for a communication strategy, based on insights from existing theoretical knowledge and the formulation of professional references.
Methods: Nominal Group Technique (NGT) with 13 participants has been applied to analyze viewpoints on procurement functions. To ensure reliability and validity, Cronbach’s alpha test, Spearman coefficient, and t-tests have been used.
Results and Conclusion: Study categorizes internal procurement stakeholders into four groups based on their stance towards strategy implementation: positive, cautiously positive, negatively independent, and negative stakeholders. For each group, we recommend a tailored communication strategy that includes elements such as informing, guiding, motivating, and providing credible data. The research results offer important insights into the dynamics among organizational stakeholders and how communication impacts the success of strategy implementation. We have found that under-standing and adapting to various types of stakeholders are crucial for success, from those highly involved and positively inclined to those with the potential to oppose or hinder implementation. Employing specific communication strategies for each group can significantly enhance the chances of successful implementation and sustainable execution of strategies.

Keywords: Procurement strategy, Internal stakeholder management, Communication strategy, Nominal Group Technique, Internal communication

Gita ŠAKYTĖ-STATNICKĖ

Klaipėdos valstybinė kolegija, Higher Education Institution, Klaipėda, Lithuania

DOI:https://doi.org/10.2478/orga-2024-0028

Abstract

urpose: Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services. Purpose of this paper is to determine the effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products. These factors are important and have an impact on brand awareness, but their impact on the brand awareness of digital products in particular has not been investigated.
Methods: A questionnaire was conducted to a sample of 403 consumers who buy and use digital products in Lithuania. The Multiple Linear Regression (MLR) model was created and a statistically significant direct positive impact of brand association and brand image on brand awareness of companies of digital products was determined.
Results: The empirical research of the effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products revealed a statistically significant direct positive impact of brand association and brand image on brand awareness of companies of digital products. The strongest direct positive impact of brand image on brand awareness than brand association.
Conclusion: The findings of research provide valuable insights into the crucial role played by brand association and brand image in building brand awareness for companies of digital products.

Keywords: Brand Awareness, Brand Association, Brand Image, Digital Products