Let. 39, Št. 4 (2006)

Maja Konečnik

Univerza v Ljubljani, Ekonomska fakulteta, Kardeljeva ploščad 17, SI-1000 Ljubljana, Slovenija

Povzetek

Background/Purpose: The paper analyses the complex nature of a brand and interprets it through the two opposite perspectives of input and output. A brand should be interpreted from the input perspective as the way managers emphasize the use of resources to achieve a customer response. In the paper, this perspective is presented through the concept of brand identity. The opposite perspective on a brand is the output perspective which underpinned the customer’s evaluation of a brand and is presented via the concept of customer- based brand equity, consisting of brand awareness, image, perceived quality and loyalty dimensions.Although the concepts presented involve two opposing perspectives of brands (managers vs. customers), the author suggests we should treat them as interrelated and connected approaches to modern brand analysis. Key words: brand, identity, customer- based brand equity

Irena Gorenak

Ministrstvo za notranje zadeve, Štefanova 2, 1000 Ljubljana

Milan Pagon

Fakulteta za organizacijske vede in Fakulteta za policijsko-varnostne vede, Univerza v Mariboru

Povzetek

Background/Purpose: In the theoretical part of this paper authors talk about organizational communication and job satisfaction of the employees. Their focus goes especially to these elements inside police organizations. They conclude their theoretical part with the finding that the influence of organizational communication on job satisfaction is a combination of: horizontal communication, vertical communication and communication with society. In the empirical part of this paper authors study the influence of organizational communication on job satisfaction of police officers. Empirical part of this paper is based on a survey made among 388 police officers from: Celje, Slovenj Gradec, Maribor and Murska Sobota police directorate. Authors have all together with organizational communication (horizontal communication, vertical communication and communication with society) managed to explain 40,1 % of job satisfaction of police officers. Out of the 40,1 % horizontal communication accounts for 8,1 %, following by vertical communication with 22,2 % and the remaining 9,8 % goes to communication with society. Key words: organizational communication, job satisfaction, police, police officers

Aleš Ahčan

Kardeljeva ploščad 17, 1000 Ljubljana, Slovenija in K.U.Leuven, AFFI, Naamsestraat 69, B-3000 Leuven, Belgium

Povzetek

Background/Purpose: In this paper I tested the effects that the business environment uncertainty has on the investment decisions of companies within financial industry. More specifically I tried to determine the effects of either high or low volatility of business environment on investment policies of financial intermediaries, such as banks, pension funds and insurance companies. As the results of two demonstrative examples indicate increasing the volatility of future losses/payments (e.g. future losses for insurance company and payments into a pension fund) of the financial intermediary results in a more risky investment strategy even under a very risk averse optimization criterion. This could indicate that small companies, which have in general a higher coefficient of variation of payments/losses than bigger companies, should hold more risky asset. Key words: economic organization, banking&insurance, optimal portfolio allocation

Janez Mayer

Igor Bernik

 Petar Jovanović

Marko Ferjan

Gabrijel Devetak

Gabrijel Devetak

Pavel Horovčák

Anton Lavrin

Marián Orosz

Tatjana Huber

Marko Svetina