Generations of Young People and Advertisements for Shortage Occupations in the Hospitality Industry

Abstract

The author of the article is focused on generations Y and Z which are two of five different generations. Both of these genegenerations are generations of young people. Generation Y is identified with challenges, progress and success, while generation Z is marked with a high level of individualism, with no need for personal relationships. Both generations, however, share a common attachment to the information technology. During the recruitment process all these characteristics must be taken into consideration, especially since the shortage of occupations in the hospitality industry is an important fact to be taken into account. The employment advertisements in the recruitment process have different aspects such as legal, content, psychological, linguistic, visual aesthetic and the aspect of communication channel. With the help of research, the author found out that the employment advertisements of the Slovenian hospitality organizations are not in accordance with the Slovene labor law. The advertisements are weak in the areas of psychology and visual-aesthetics, which suggests that many organizations are not aware of the importance of the two aspects. The content of the employment advertisements for hospitality occupations is suitable. Hospitality organizations also use the Internet as a communication channel for searching new staff, which is from the characteristics point of view agreeable to both generations. The author concludes that without considering these findings hospitality organizations can not operate successfully in the labor market with their employment advertisements.