Communication-distribution strategy of slovenian firms abroad

Abstract

The article discusses possibilities for marketing standardization of Slovenian firms which enables intensive internationalization of business. The survey of Slovenian exporters found out that strategic control over communications and distribution performed by managers is a limiting factor for standardization. Offensive standardization of communications and distribution enables lessening production and sales costs and implements global brand image ensuring an increase in competitive advantages of Slovenian firms in international markets. Slovenian firms do not exploit enough advantages of communication and distribution standardization which at the end of a day increases profits in international markets.