A Model for Choosing a Web Shop Provider

Abstract

In this paper model for choosing a web shop provider is presented. To gather key parameters of web shop selection, the survey was conducted. Based on gathered parameters the model was built. The model was built by a multiparametric decision support programme DEXi. The test of the model is offered for three case studies. The model was evaluated by SWOT analysis. The model offers an effective presentation of results and adjustment tool regarding importance to certain criteria given by the user. The presented model is of great value for everyone that decides to sell online and needs to choose the right web shop provider.