Banks and the Economic Crisis: NLB E-banking User Satisfaction

Abstract

In the time of the general economic crisis, banks are forced to seek out new possibilities of increasing their competitive advantages. For a user-oriented bank, customer satisfaction presents a strategic goal and solution. Activities include regular analysis and monitoring of customer satisfaction by means of adjusting offers in accordance with the users’ wishes. The analysis of internet banking customer satisfaction is performed on the example of the NLB bank. It is established that NLB provides quality internet banking, and that its users are on average satisfied with the overall service, which is supported by the results of the research. Provided are also suggestions for NLB to ensure a higher level of customer satisfaction.