Relationship Marketing Variables in the Logistics Outsourcing Performance Model: Selection and Definitions

Abstract

The article deals with the variables of logistics outsourcing relationships. Variables such as trust, commitment, communication, cooperation, proactive improvement, organizational learning, opportunism, and conflicts are crucial for developing successful partnerships in logistics. A substantial body of research has made contributions to the question of which variables should be included in relationship research between partners. First, definitions of chosen marketing variables are introduced on the basis of the existent literature in the logistics outsourcing. Then, by offering the most useful definitions, the first step for the research and the empirical testing in logistics outsourcing performance model is set.